The Embassy of Canada, ICT Hub and the Canadian-Serbian Business Association (CANSEE) organized an event titled “Networking start-up – Growth Hacking Workshop” which was aimed at assisting start-ups in the ICT sector from all over Serbia.

The aim of the workshop was for the entrepreneurs to connect with each other, to learn the about the “Growth Hacking” marketing method, which utilises means of finding “loopholes in the system” and creates opportunities for attracting large numbers of users in a short time, with minimal or no investment at all.

H.E. Philip Pinnington, the Ambassador of Canada in Belgrade, commented during his opening comments that, “it is important that this workshop is attended by selected professionals from all over Serbia, not only from Belgrade but also from other cities in the country.

“Small and medium-sized enterprises, especially those from the ICT sector are the drivers of innovation and economic growth and play an important role in the economy of a nation. It is the same in Canada as it is in Serbia. By developing your ideas and concepts into sustainable businesses you not only build your own businesses and careers, but also develop the potential of the youth in Serbia and contribute to the development of the national economy.”

The participants had the opportunity to meet with H.E. Philip Pinnington and Mr. Goran Obradovic, President of CANSEE Canadian-Serbian Business Association and General Director of Dominion Voting, who also has more than 15 years of experience in software industry.

“CANSEE intends to help start-ups develop into stable companies, support them in responding to current issues and point out future obstacles. I also believe that establishing funds for early investments are necessary, because start-ups that have even a small investment can quickly assess whether their concept can be realized in the right way,” said Goran Obradovic, the President of CANSEE.

“It is a great honour that we have had the opportunity to host the Embassy of Canada and the Canadian-Serbian Business Association, and to show them to what extent the IT start-up industry in Serbia has developed, that our young people have great ideas and are also willing to work hard to achieve them. We hope that this cooperation will continue in the future and that progressively more of our start-ups will have the opportunity to connect with Canada,” stated Kosta Andric, the ICT Hub CEO.

The training was held by the co-founders of KickAssGrowth and Full Stack Growth Hackers, Mr. Aleksandar Bibovski, with experience in Online marketing and sales, and Mr. Stefan Lazarevic, with experience in Online Marketing and web development.