Redknee Solutions Inc. (TSX: RKN), an innovative software company that delivers mission-critical monetization and subscriber management solutions to leading communication service providers globally, announced its corporate name change to Optiva Inc. and unveiled a new vibrant brand and visual identity as part of its sweeping transformation.

The company’s rebranding is an essential next step in its evolution. The name Optiva comes from a combination of the Greek prefix “opti-,” meaning light and sight, and the word “value.”

“We are completely rebuilding Redknee from the ground up: starting with focusing on our customers’ success, we want to provide key business insights to our customers coupled with innovative products. To reinforce this transformation, we are thrilled to adopt a new name and visual identity,” said Danielle Royston, CEO of Optiva Inc. (formerly Redknee Solutions Inc). “The Optivaâ„¢ brand captures the vision and energy of our team, aligns with our strategic plan and catalyzes our future endeavors.”

More than a new name, logo and website, the Optivaâ„¢ brand reaffirms the company’s commitment to deliver powerful insights and innovations and to drive our customer success program — Optiva Advantageâ„¢. With this program, every customer outlines its overall strategic business goals, and a plan is created to align our people, products and projects to achieve these objectives.

“Our new brand further embodies our vision to provide valuable, innovative and agile products at the lowest total cost of ownership. We want to align ourselves with our customers who want market leading products at market competitive prices. This distinctive differentiation along with our Optiva Advantageâ„¢ program is the start of a new beginning for our company, and I could not be more excited about our future,” said Ms. Royston.

For a look at the new Optiva brand, visit the new website at

Renaming the company Optiva Inc. will be finalized upon completion of all requisite shareholder and regulatory approvals, with an anticipated effective date of April 3, 2018. OPTIVA and OPTIVA ADVANTAGE are trademarks of Redknee Solutions Inc., dba Optiva Inc.

About Redknee Solutions Inc., dba Optiva Inc.:

Optiva Inc. monetizes today’s digital world for communications service providers. Portfolio of subscriber management software enables real-time billing, charging, policy management and user experience functionality that is mission-critical for our customers’ growth and innovation. Available on-premise or in the cloud, Optivaâ„¢ solutions are designed to deliver the most impact for the best value. Our deep market knowledge and powerful analytical insights coupled with the Optiva Advantageâ„¢ program ensure our customers have what they need to achieve their strategic business goals. Established in 1999, Redknee Solutions Inc., dba Optiva Inc., can be found on the Toronto Stock Exchange (TSX: RKN).